Secrets! A

Whether you're familiar or not with the heartbreaking site, Postsecret, you'll enjoy this wonderfully produced and poignant trailer for A Lifetime of Secrets. It will strum your heart-strings. Afterwards, if you need a little pick-me-up, check out the meme mash-up at LOLSecretz.

The Final Word: If you have a coffee table, this book will make it feel less lonely. Buy it. If you don't have a coffee table, just visit the website from time to time.

War of the Words. D/A

I don't know if you remember the old Dianetics commercial, the one with the erupting volcano, but two book trailers this month utilize the image to varying degrees of success.

First, I Am America by Stephen Colbert (AKA, the writers of The Colbert Report) works more as a badly realized skit with the Volcano eruption moneyshot as the climax. However, the Gawker Guide does a much better job of staying true to the medium and format, lending to an overall cohesiveness (bonded by the viscus lava, I suppose).

The Final Word: Based on the trailer alone, I'd pass on I am America and give it a D (however, I love the show so I'll let this slide and buy it anyways).

As for the Gawker Guide, I give the trailer an A. It raises expectations and definitely delivers. Buy it.

We've Secretly Replaced This Review with Folgers Crystals. A

Thank god someone finally realizes how to make a fun, simple, funny trailer that does pique my interest. This trailer for Maynard & Jennica by Rudolph Delson calls back to the old Folgers Crystals commercials.

The Final Word: Makes me want to pick it up